3-CLick Campaign
— Case Study
Grew and scaled a national marketing program with 4K+ monthly subscribers.
The 3-Click Campaign simplifies multi-channel marketing into a three-step workflow, delivering ready-to-send campaign kits to thousands of real estate agents each month. I designed the campaign creative, team workflow, and cross-market processes, leveling up an existing program into an efficient, higher-impact creative offering that helps non-marketers share polished campaigns with ease — so they can focus on what actually moves their business forward.
Project Management, Campaign Creative Direction, Multi-channel Marketing, Graphic Design, Copywriting, User-Centered Content Creation, Workflow Optimization
Creative Strategy
Design + Content Considerations
National audience, so content must scale across markets while still feeling relevant in each channel (social posts + stories, email, and postcard).
Must appeal to both internal and external audiences. For example, internal tool promotions don’t work, but home decorating with the Pantone Color of the Year performs well.
Tone must stay true to Compass’s national, luxury brand voice while offering a break from typical brand visuals and messaging.
New design ethos led to 2X jump in subscribers
Previous team: April ‘24 Campaign, 65 new subscribers
My team: May ‘24 Campaign, 122 new subscribers
Balancing Industry + evergreen Campaigns for a national audience
“Just so you know, the posts Pam gets the most engagement from (besides authentic photos of her) are your 3CC designs. I think it speaks volumes to how nice your work is.”
— Agent’s Social Media Manager
refining visual tone + voice
Workflow
& Team Operations
Structure & Leadership
Took over the program in April 2024 and became the de facto lead, owning planning, process improvements, and cross-functional coordination.
Built a learnings-based monthly workflow, including weekly working sessions and clear internal deadlines, that replaced last-minute scrambles with a predictable, productive cadence.
Expanded the team from two to three contributors, bringing in talent across regions and establishing clear monthly roles and responsibilities.
“This campaign was one of the things I was most excited about when I joined Compass and it’s been one of my favorite projects for the past three years. Amped to join the team!”
— Grace Chaney, 3CC teammate
Operational Infrastructure
Replaced a multi-tab, manually updated project spreadsheet with a shared Google Doc + transparent editorial calendar accessible to senior leadership.
Moved subscriber management into Google Groups, reducing a multi-step, error-prone send process to a single clean distribution list.
Implemented a formal feedback form and transitioned asset creation into platform-native templates, dramatically improving editability, accessibility, and agent usability.
Impact & Growth
58% increase in Subscribership.
Improved design quality, brand consistency, and cross-market relevance.
Streamlined workflows, freeing time for higher-value work.
Strengthened national collaboration and sustainable three-person workflow.
Through thoughtful design, streamlined workflows, and cross-market collaboration, my work on the 3-Click Campaign transformed a high-effort program into a scalable, high-impact marketing offering — empowering thousands of agents to consistently deliver polished, on-brand communications.