Web Design
Web & Mobile UI · Visual Direction · Responsive Design · Design Systems · Grid & Layout Architecture · Typography Systems · Component Libraries · Figma Prototyping · UX/UI Refinement · Image Curation · Brand Evolution · Cross-Functional Collaboration · Developer Handoff · Creative Problem-Solving
A scrappy tech startup with a growing user base needed to mature their brand into an elegant, aspirational lifestyle experience — starting with their web presence.
Revisited the company’s previous visual narrative and took it in a bold, cinematic new direction, including 15+ page designs for desktop and mobile in under 3 months. Our team’s web style guide then served as a visual north star for the full company rebrand.
Built in figma for handoff to internal and third-party development teams, with several rounds of revision.
Dropped the floral motif and dot grids in favor of color blocking and big type.
Ditched tiny modules for larger, immersive sections with room to breathe.
Less tech-startup jargon, more industry specific content that speaks to our users.
Before + AFTER
The original site was visually inconsistent, content-heavy, and failed to communicate the company’s premium product story. The redesign established a cinematic visual language rooted in clarity, hierarchy, and editorial pacing.
Once we designed the site in Figma, we handed it off to a third party developer to be built, including extensive formatting and interaction notes.
CREDITS
Art Director James Provenza
Senior Designer Sarah Menard
Designer Saul Meza
Designer Hetvi Patel
Built in Figma + Design Huddle
